HubSpot is an American developer and marketer of software products for inbound marketing, sales, and customer service. It utilizes a cloud-based CRM designed to help align sales and marketing teams, foster sales enablement, boost ROI and optimize your inbound marketing strategy to generate more, qualified leads.

I watched The Social Dilemma a few weeks ago, and like so many other viewers, had my mind blown. Now, owning a digital marketing agency, the revelations about social media weren’t entirely new to me. I utilize Facebook, Twitter, Instagram, Pinterest, Tik Tok, YouTube, and other social media to help my clients grow their businesses. I am one of those individuals studying human psychology and behaviour in order to help my clients understand their customers better and therefore sell more of their products and services. 

I also worked for a production company for 5 years, assisting with the production of both full-length and factual docu-series. So I have an understanding of the unique method used to create a certain level of dramatics in a documentary film. Therefore, like with anything you see or read, you must take it with a grain of salt. 

And yet…. when the film finished, I felt somewhat sickened. How have we come to this?